Euromonitor International estimates that Amazon US sold $24.6 billion of clothing and footwear in 2017, of which $20 billion was sold by third-party sellers. We estimate that this total would place Amazon roughly level with Walmart, America’s biggest apparel seller—although we note that Walmart achieves this position primarily through first-party sales while Amazon is largely transacting third-party sales.
Amazon has significantly increased the number of private-label brands in recent years, and currently has over 120 of them, according to a new report published by TJI Research last week. That's more than a nine-fold increase since early 2016, SunTrust Robinson Humphrey wrote in a note in June. The firm expects Amazon's private-label business to generate $7.5 billion in sales in 2018 and $25 billion by 2022.
Lowitz said that since Prime’s inception in 2005, Amazon has homed in on making the service “compelling” to customers, including with two-day shipping, streaming video service and promotions such as Prime Day. But as it reaches saturation, Amazon must rely on monetizing its existing Prime membership. That might include getting members to listen to their favorite podcasts on an Echo Dot, or a slew of other measures to bring Amazon services and products into daily life.
In April 2014, Amazon began a service for shipping non-perishable grocery store items into a single box for delivery for a flat fee. The service is available in the United States, the United Kingdom, Germany, Austria, India, Japan, Italy, Spain, and France. This is an Amazon Prime member exclusive service that helps prime subscribers purchase household goods and get them delivered super-fast. At a flat rate of $6, Amazon Prime members can enjoy shipping a box of "pantries" to their homes. As you shop, Amazon quantifies the space each item takes up so that you can assess the number of boxes you need before check off and shipping.
In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.