“I think there is a potential monopolization case against Amazon,” said Chris Sagers, an antitrust professor at the Cleveland-Marshall College of Law in Ohio. “The Amazon marketing people are geniuses. They’re brilliant,” Mr. Sagers said. “But if they are getting massive penetration in the market and preventing customers from buying products from their competitors? Well, it’s like they’re writing the plaintiff’s complaint for them.”
For handmade-craft platform Etsy (NASDAQ:ETSY), Amazon presented an existential threat. Etsy went public in April 2015 at $16: shares closed the first day at $30, up 88%. From there, the stock simply fell apart. By the time Amazon launched Amazon Handmade in October, ETSY traded below its IPO price; it would close 2015 just above $8. Investors wanted no part of a money-losing business facing Amazon’s unlimited resources.
The feature functions similarly to Pinterest’s Lens visual search tool. In the video demo above, you can see Snapchat identifying Under Armour’s HOVR shoe (amongst all its other models), and the barcode for CoverGirl’s clean matte liquid makeup. That matches our scoop based on code dug out of Snapchat’s Android app by TechCrunch tipster Ishan Agarwal. Snapchat’s shares popped three percent the day we published that scoop, and again this morning before falling back to half that gain.
Amazon’s launch of several apparel private labels over the last couple of years is one sign that it is serious about growing its share of the fashion market. Our survey found that a significant number of Amazon Fashion shoppers have already bought something from one of its still-new private-label ranges and that even more shoppers are interested in trying those ranges:
Promising review: "Bob Ross on socks? What more could a junior in high school want? My son is now the coolest kid to ever have walked his school's halls, and he does so in such style. The fit is perfect, not too tall and not too short when pulled up his calves while also wearing shorts and a T-shirt with every Bob Ross paint color listed, and he's 6'4". Told you he's cool. He's almost too cool for school. —Appollina