After acquiring Whole Foods, Amazon immediately slashed the supermarket's prices on select food items. Mot recently, it announced that Prime members can enjoy exclusive savings at Whole Foods locations nationwide. In addition Prime members with an Amazon Rewards Visa Card can get 5 percent back on their Whole Foods purchases. (Non-Prime members will get 3 percent back). That's in addition to the 5 percent they already earn on Amazon.com purchases, 2 percent at restaurants, gas stations, and drugstores, and 1 percent back on all other purchases. Amazon also announced free 2-hour Whole Foods deliveries via the company's Prime Now service. Deliveries are available in select cities only.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.