In a voice test of various categories using the Amazon Echo devices last year, researchers at Bain & Co., found in categories in which Amazon offered a private-label product, Alexa recommended those products 17 percent of the time. Noting that the private label goods represent only about 2 percent of total volume sold, the Bain researchers said, “the online retailer clearly positions its own private labels favorably in voice shopping.”
"Sometimes it's fun to have a straw with something, and sometimes it's just practical. I bought these to use in smoothies specifically so I could cut down on the massive amount of waste we all create by using disposable straws (something that even inspired a campaign by the National Parks Service). Once you've made the change, it's not even noticeable in your daily life, and it makes a big difference in the grand scheme of things for the environment. Plus, they come with their own cleaner, so you never have to worry about not being able to properly sanitize them." — Mara Leighton
Some of the best parts of shopping on Amazon are the wide selections and low costs, but those things can also make it difficult to root out what's really worth spending your money on before you've stretched your checkbook too thin. It can also be hard to tell which affordable options are similar (or better) in performance to their higher-priced competitors to save you some money. The huge selection and low costs can be a great advantage if you have the inside scoop needed to navigate them confidently — if not, it can be a huge drain on time scrolling through reviews and trying to parse out who means what they're saying.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.