Prime members are responsible for pushing Amazon up the “most-shopped retailer” ranking. Among Prime members, Amazon is by far the leading retailer for clothing and footwear, as measured by number of shoppers. This is balanced out by Amazon ranking relatively low among those with no access to Prime: in fact, Amazon is just the seventh-most-popular retailer among those who do not subscribe to Prime.
The main body of this report discusses our survey findings, question by question. We have also provided an appendix that aggregates various third-party research firms’ estimates of Amazon’s US apparel sales in order to give readers a more complete picture. First, though, we bring together data points from various questions in our survey as we discuss six major themes that emerged from our research.
Well, don’t let the price of showing you care turn you into a grouch on special occasions. There are indeed cool gifts ideas out there that won’t cost a fortune, or leave you paying off your debt into old age. We’ve put together a list of great gifts that are not only fun but practical and clever, too — like hats that have earphones inside them, candles that work as body lotion, or slippers that heat up in the microwave. Take a look through this gallery of affordable gift ideas and save your energy for spending time with the people you care about. That is the point after all, right?
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Sports brands such as Nike, Under Armour and Adidas are among the most-bought brands bought on Amazon. These brands’ presence across both clothing and footwear likely supports their leading positions—and, as we discuss later, footwear is a very popular category on Amazon Fashion. Lower-cost casualwear also ranks highly, as do underwear brands such as Hanes and Fruit of the Loom, implying that Amazon is popular for basics.
"Can't say enough great things about this cast iron skillet. It heats evenly and consistently on the stove top, and has zero issues with tossing it directly in the oven or broiler. I use it for roasted chicken, bacon, roasted potatoes, frittatas, eggs, steak, and sauteing veggies. It's also super easy to clean, which is something that scares people away from cooking with cast iron. It's also on Prime." — Stephanie Asymkos
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.