For instance, Prime members who download the Whole Foods app can save up to 10 percent on select Whole Foods purchases just by scanning their smartphone at a Whole Foods register. Prime members also get discounts on digital services like FreeTime Unlimited, which costs $2.99/month for Prime members or $4.99/month for non-members. Throughout the year, Prime members also get exclusive discounts on Amazon hardware, which the online retailer recently refreshed.
Amazon’s expansion into apparel is one of the hottest topics in US retail—not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.