That’s according to new research by Consumer Intelligence Research Partners suggesting that in the past year, Prime memberships grew 8 percent — the lowest annual rate since the group began tracking the data in 2012. The group also put the number of U.S. Prime members — a statistic that Amazon has famously kept under wraps — at 97 million, with Prime shoppers spending an average of about $1,400 per year, compared with $600 per year for nonmember shoppers.
After acquiring Whole Foods, Amazon immediately slashed the supermarket's prices on select food items. Mot recently, it announced that Prime members can enjoy exclusive savings at Whole Foods locations nationwide. In addition Prime members with an Amazon Rewards Visa Card can get 5 percent back on their Whole Foods purchases. (Non-Prime members will get 3 percent back). That's in addition to the 5 percent they already earn on Amazon.com purchases, 2 percent at restaurants, gas stations, and drugstores, and 1 percent back on all other purchases. Amazon also announced free 2-hour Whole Foods deliveries via the company's Prime Now service. Deliveries are available in select cities only.
Some of this data is also available to big brands or vendors selling on Amazon’s platform through a program called Amazon Retail Analytics Premium. But it is expensive, with vendors paying 1 percent of their wholesale cost of goods sold to Amazon or a minimum of $100,000 to get access to a database that lets them see some, but not all, of the data Amazon has compiled.
Amazon's rules state that you must be at least 13 years of age to sign up for an account. However, you must be 18 to make a purchase (since you'll need to input this data into your account before a purchase), unless you can obtain enough money in gift card funds to pay for the purchase or receive a gift card-debit card that has a major card company attached that you can input to pay for the entire purchase price.
Our survey confirmed that Walmart was the most-shopped retailer for clothing and footwear over the past 12 months. Amazon is neck and neck with Target as America’s second-most-shopped retailer for clothing and footwear. That does not directly imply that Amazon is America’s second-biggest apparel retailer by sales, however, as shoppers’ average spend and frequency of purchase both factor into this metric.
One example is the entry zone at the front of the store - you'd think that's a prime location for signage, deals, brochures, etc. But when you're headed through the door into the store you see almost nothing and stop for almost nothing, and then (in America) you tend to drift to the right and then you're 'in' the store. If you put a store directory just inside the door, nobody uses it. Move it back a bit so you can find it once you're into the store and suddenly it's heavily utilized. He has hard observational data for all these, so they're compelling in addition to being fascinating.
Investors should also know that the Amazon Prime-heavy subscription business surged 55% to reach $3.41 billion in Q2. Beyond shipping and delivery deals, users have access to Amazon Prime Video, which competes directly against Netflix (NFLX - Free Report) . The firm has reportedly committed to spend $5 billion a year on original and licensed content as the streaming war heats up.
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But Amazon holds a unique position in the global marketplace. From its beginnings in 1994, Amazon’s platform was designed to democratize retail. Small vendors or manufacturers could sell outdoor grills, computer bags, and children’s toys alongside established brands. Now, with its expansion into private label, Amazon has shifted away from being an impartial, may-the-best-product-win distribution partner to being a direct competitor to those other vendors.
For instance, Prime members who download the Whole Foods app can save up to 10 percent on select Whole Foods purchases just by scanning their smartphone at a Whole Foods register. Prime members also get discounts on digital services like FreeTime Unlimited, which costs $2.99/month for Prime members or $4.99/month for non-members. Throughout the year, Prime members also get exclusive discounts on Amazon hardware, which the online retailer recently refreshed.
In a time when exploitation cinema seemed the standard for cheap movie houses the world over, no martial arts flick got much better than this Shaw Brothers staple, which eventually adopted the much more PC title, Return of the 5 Deadly Venoms. The blind one, the deaf mute, the one without legs and the brain-damaged “idiot”: Together, they make an unstoppable force of vengeance against the local martial arts master who crippled them, as well as his son, who ironically lost his arms at a young age, and so sports dart-shooting cast-iron facsimiles. In other words, Crippled Avengers plays it cool, allowing our disfigured heroes few but important victories for most of the film, building up to its final 25-minute series of fight scenes, in which a blind man, a deaf mute, a man with iron prosthetic legs and an acrobatic “idiot” combine their individual strengths to defeat a kung fu master with, basically, robot arms. Movies like this give us reasons to get up in the morning. —Dom Sinacola
European regulators are closely watching how Amazon uses its own sales data to potentially gain an unfair advantage over marketplace sellers. Margrethe Vestager, the EU commissioner for competition, recently said that, while there are no accusations against Amazon at this point, her department has started a "preliminary investigation" into how the company may be copying best-selling products by competitors.
Amazon’s retail presence has continued to grow with a diverse mix of outlets. The company now operates 17 brick-and-mortar bookstores, Amazon Fresh grocery pickup locations, pop-up stores it locates in shopping malls, and four Amazon Go grab-and-leave bodegas. In 2017, Amazon acquired the Whole Foods supermarket chain, which currently operates 470 locations.
In December 2015, Amazon stated that "tens of millions" of people are Amazon Prime members. Amazon Prime added 3 million members during the third week of December 2015. It was also during December that Amazon announced the creation of the Streaming Partners Program, an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.