Even though I think he's more right than wrong, the whole Internet chapter comes across as a confused old guy muttering about how he doesn't get that new fangled rock music. He complains about how many review sites there are, for instance, and has no idea how much it can transform the shopping experience (and not just be a poor supplement). Worse, the book's entire premise is mostly about how you need observational data of real customers because they'll always do things you don't expect (can't argue there), but he HAS no data on this topic, so it's just not compelling. I can't help but think the whole chapter is just in there because 'we need something about teh intertubes'.
Close to two-thirds of Americans now say they've bought something on Amazon, according to a new NPR/Marist poll. That is 92 percent of America's online shoppers — which is to say, almost all of them. More than 40 percent say they buy something on Amazon once a month or more often. In fact, when people shop online, they're most likely to start on Amazon.
Amazon’s retail presence has continued to grow with a diverse mix of outlets. The company now operates 17 brick-and-mortar bookstores, Amazon Fresh grocery pickup locations, pop-up stores it locates in shopping malls, and four Amazon Go grab-and-leave bodegas. In 2017, Amazon acquired the Whole Foods supermarket chain, which currently operates 470 locations.
In December 2016, the first Amazon Go store was opened to Amazon employees in Seattle. The 1,800 sq ft store uses a variety of sensors and automatically charges a shopper's Amazon account when they walk out of the store. It stocks ready-made meals and meal boxes; in addition to a full grocery store. The store was planned to open for the general public in early 2017 but it has not done so due to issues with the technology tracking over twenty people at one time. The store opened to the public on January 22, 2018.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.