The feature could prove useful for when you don’t know the name of the product you’re looking at, as with shoes. That could turn visual search into a new form of word-of-mouth marketing where every time an owner shows off a product, they’re effectively erecting a billboard for it. Eventually, visual search could help users shop across language barriers.
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Snap refused to disclose any financial terms of the partnership. It could be earning a referral fee for each thing you buy from Amazon, or it could just be doing the legwork for free in exchange for added utility. A Snapchat spokesperson tells me the latter is the motivation (without ruling out the former), as Snapchat wants its camera to become the new cursor — your point of interface between the real and digital worlds.
Amazon registers very high shopper numbers for clothing and footwear: some 45.9% of all clothing and footwear shoppers we surveyed said that they had bought apparel on the site in the past 12 months. With regard to respondents’ current expectations, our survey findings suggest that Amazon Fashion’s total shopper numbers will increase modestly in the next 12 months, and that the number shoppers who are not Prime members could increase at a faster pace than the number of shoppers who are Prime members.
Do you own an Alexa-compatible device? That could be anything from an Amazon Echo to a Dash Wand to a Fire tablet or TV. If so, utter these magic words: "Alexa, what are your deals?" She'll rattle off a list of rather random Prime-exclusive deals, pausing after each one to ask if you want to buy it. It's certainly not the most efficient way of shopping -- especially if you opt to hop online to make sure the deal you're getting is actually a good one -- but it's a Prime perk all the same.