Amazon has enhanced its competitive-pricing proposition and product ranges by hosting a large number of third-party sellers on its site. But a significant percentage of Amazon apparel shoppers—38.2%—prefers to buy directly from Amazon rather than from third-party sellers on the site. This is likely due in part to perceptions that third-party sellers offer less clarity with regard to shipping fees, returns charges and the right to return items.
"I get asked about this water bottle all of the time. I use it at the office, at the gym, and at home. It helps keep me honest about how much water I'm drinking and it's helped me stay more hydrated because of the time marker. I also love the spout, the attached wrist strap, the closure on the bottle (this thing will not leak) and the opacity of the bottle. One of the best purchases I've made in a while." — Melanie Winer
In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.