Anyone who spends much time on the Amazon site can see the answer to that question. The company now has roughly 100 private label brands for sale on its huge online marketplace, of which more than five dozen have been introduced in the past year alone. But few of those are sold under the Amazon brand. Instead, they have been given a variety of anodyne, disposable names like Spotted Zebra (kids clothes), Good Brief (men’s underwear), Wag (dog food) and Rivet (home furnishings). Want to buy a stylish but affordable cap-sleeve dress? A flared version from Lark & Ro ($39), maybe in millennial pink, might be just what you’re looking for.
Make every night a movie night with Prime Video. Your Prime membership includes instant access to thousands of movies and TV shows at no additional cost. Catch Prime Originals like Golden Globe-winning series Transparent, Mozart in the Jungle, and Goliath, and Emmy-winning show The Man in the High Castle. Stream what you love on select smart TVs, Roku, Xbox, Amazon Fire TV, iPhones, tablets, and Android devices. You can even download to your device and watch offline.
For better or for worse, Amazon has some of the most brutally honest reviewers on the internet. If there's something to be said about an item, they'll say it. That's why it's especially impressive when Amazon products have thousands of reviews and the vast majority of them are positive. What does that mean for you? Gone are the days of picking things off the shelves at department stores and hoping they're good.
Deborah Weinswig, CEO and Founder of Coresight Research, weighs in, noting, “Consumers with Prime memberships are meaningfully more likely to buy nontraditional categories on Amazon. Prime members are naturally a self-selecting group of Amazon shoppers, because only regular customers would opt for a membership. But we think that once consumers become members, they see the value of buying types of products on the site that they may not traditionally associate with Amazon, such as groceries and clothing. That’s why Prime memberships are so important.”
Brian Sheehan, who teaches advertising at Syracuse University, said Amazon's tactics are "fair game," at least until the U.S. regulators determine otherwise. While it's common for big-box retailers to launch private-label brands based on what sells best in their stores, Amazon could be viewed differently because of its size and level of influence, he said.
Close to two-thirds of Americans now say they've bought something on Amazon, according to a new NPR/Marist poll. That is 92 percent of America's online shoppers — which is to say, almost all of them. More than 40 percent say they buy something on Amazon once a month or more often. In fact, when people shop online, they're most likely to start on Amazon.
Imperiled families are popular forms of community in documentaries this year—on the more heartwarming side is Abacus: Small Enough to Jail, the deceptively straightforward new film from Hoop Dreams director Steve James. In it, James details the ordeal of the Sungs, who ran the only bank to face federal prosecution in the aftermath of the 2008 financial collapse. What’s even more surprising is that their bank, Abacus Federal Savings, was a tiny, local institution catering to New York City’s Chinatown residents—hardly one of the massive financial corporations that helped crater the world economy. There is a happy ending to Abacus’s legal nightmare, however, but James uses the court case as a means to explore the Sung family, particularly patriarch Thomas Sung, who even in his late 70s still elicits a strong hold over his adult daughters, who help run the bank with him while jockeying to curry his favor. Abacus is a family portrait mixed with current events, and if it’s less ambitious than Hoop Dreams that doesn’t diminish the warmth and subtlety James brings to this look at an anxious, close-knit clan who rally around one another once the government goes after them. —Tim Grierson
The new feature illustrates the growing tension between Amazon and the many big and small brands that have become reliant on the site because of its dominance in e-commerce. Amazon is becoming a direct competitor for more sellers, raising questions around how the company's use of its marketplace sales data could potentially give it an unfair advantage over other brands and merchants.
In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2017), as well as discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, and in India on July 26, 2016.