"This is the best thing I've ever purchased on Amazon! They are blue-light-blocking, anti-glare glasses, which are super helpful for looking at a computer/phone screen all day long. I don't normally wear glasses, but I wanted to try them out before buying a pair from Felix Gray or Eyebuydirect.com. These are so cute and they actually work... plus they are $8.99! Can't beat it." — Madison Conley
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.
Be very careful when buying flash memory online. It's surprisingly easy to get a 2GB memory card, print fake logos and packaging, and mess with the metadata so your computer thinks it's actually 128GB. Then, these scammers sell them online for the price of the 128GB drive, or in this case, a disreputable supplier will supply them to Amazon in lieu of the real product. Then you end up with a bad card even though it's sold by Amazon.
A meaningful 18.8% of Amazon apparel shoppers are interested in trying the retailer’s still-new private-label fashion ranges. Just 12% think that the website could be made easier to browse, indicating that the majority of the site’s apparel shoppers are satisified with the Amazon Fashion shopping experience. Younger consumers we surveyed registered higher-than-average responses to each of the statements below, reflecting a higher level of interest in trying new Amazon Fashion products and services.
Amazon announced that July 15, 2015, its 20th birthday, would be "Amazon Prime Day", with deals for prime members similar to those on Black Friday. That month Amazon Prime announced signed up Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".
In November 2007, Amazon launched the Kindle, an e-reader which downloads content over "Whispernet", via Sprint's EV-DO wireless network. The screen uses E Ink technology to reduce battery consumption and to provide a more legible display. As of July 2014, there are over 2.7 million e-books available for purchase at the Kindle Store. Starting in 2012 Amazon began offering differing models within generations of its readers starting with the Paperwhite, Voyage, and most recently the Oasis 2 released in October 2017.
In April 2014, Amazon announced its Amazon Fire TV set-top box system, a device targeted to compete with such systems like Apple TV or Google's Chromecast device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as Netflix or Hulu. The device also supports voice search for movies, as well as gaming, which includes special versions of Minecraft, Asphalt 8, and The Walking Dead. Amazon announced the Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.
In December 2014, Amazon announced that as a benefit to Prime members located in parts of Manhattan and New York City the capability to get products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. As of 2014, 25,000 daily essential products were available with this delivery service. In February 2015, the service was extended to include all of Manhattan. By mid-2016, it had been expanded in the United States to include parts of Chicago, Miami, Baltimore, Seattle, Dallas, Atlanta, Austin, Nashville, Portland, San Antonio, and Tampa. Outside of the United States, it has expanded to parts of the United Kingdom, Italy, Germany, France, Spain, Japan, and Singapore. To meet the on-demand needs of Prime Now, Amazon further launched Amazon Flex, a platform for independent contractors to provide delivery services.
Amazon appears to be on a journey from discount-driven apparel outlet to full-line fashion store distinguished by its own fashion ranges and greater collaboration with major brands. But our survey found that many shoppers do not see Amazon as a full-price retailer. In fact, almost half of Amazon apparel shoppers surveyed expect to always pay less than full price on the site.
These findings are contrary to some commentators’ perceptions that the Amazon website does not provide a quality experience when it comes to shopping for fashion because the site was designed to sell specification purchases (such as books and electronics). Responses to our survey suggest that Amazon’s website does indeed deliver the experience apparel shoppers seek.
On January 24, 2016, Amazon launched a new subscription program aimed at parents called STEM Club, which delivers educational toys to your home for $19.99 per month. And by "STEM", toys will be hand-picked and focused on the area of science, technology, engineering and math. The toys will range from robotics to natural sciences and will include items exclusive to Amazon. STEM toy subscription club is only available in the United States.
In November 2007, the Kindle Store was launched as an e-book e-commerce store and can be accessed from any Amazon Kindle, Fire tablet or Kindle mobile app. At its launch, the store had more than 88,000 digital titles available. This number increased to more than 765,000 by August 2011 and as of January 2017 there were over five million e-books available in the U.S.