Amazon’s launch of several apparel private labels over the last couple of years is one sign that it is serious about growing its share of the fashion market. Our survey found that a significant number of Amazon Fashion shoppers have already bought something from one of its still-new private-label ranges and that even more shoppers are interested in trying those ranges:
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Available in the Amazon app under Programs, Outfit Compare is a quick service that helps you figure out which outfit looks better on you, regardless of whether the clothes are purchased from Amazon. A fashion specialist takes into account how the clothes fit you, which colors look best on you, how the outfits are styled, and what's on trend right now.
"Many of us have filtered water pitchers in our fridges, but if you're anything like me, yours is probably still a holdover from your college days. There's nothing wrong with that, but I upgraded to a larger, more efficient model and haven't looked back. Not only am I refilling this container less often, it's encouraging me to drink more water since there's always some left." — Brandt Ranj
In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2017), as well as discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, and in India on July 26, 2016.