In a voice test of various categories using the Amazon Echo devices last year, researchers at Bain & Co., found in categories in which Amazon offered a private-label product, Alexa recommended those products 17 percent of the time. Noting that the private label goods represent only about 2 percent of total volume sold, the Bain researchers said, “the online retailer clearly positions its own private labels favorably in voice shopping.”
One example is the entry zone at the front of the store - you'd think that's a prime location for signage, deals, brochures, etc. But when you're headed through the door into the store you see almost nothing and stop for almost nothing, and then (in America) you tend to drift to the right and then you're 'in' the store. If you put a store directory just inside the door, nobody uses it. Move it back a bit so you can find it once you're into the store and suddenly it's heavily utilized. He has hard observational data for all these, so they're compelling in addition to being fascinating.
Amazon’s expansion into apparel is one of the hottest topics in US retail—not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.
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Amazon appears to be on a journey from discount-driven apparel outlet to full-line fashion store distinguished by its own fashion ranges and greater collaboration with major brands. But our survey found that many shoppers do not see Amazon as a full-price retailer. In fact, almost half of Amazon apparel shoppers surveyed expect to always pay less than full price on the site.
For Amazon, those word searches by consumers allow it to put its private-label products in front of the consumer and make sure they appear quickly. In addition, Amazon has the emails of the consumers who performed searches on its site and can email them directly or use pop-up ads on other websites to direct those consumers back to Amazon’s marketplace.
In 2018, Prime Day launched with frustration as the site was unable to handle the volume of traffic. To prevent a total crash, Amazon set up a "fall-back" page filled with pictures of dogs. They also cut international traffic while they hastily installed temporary servers to accommodate the large number of shoppers; this restored full functionality..The glitch had little impact on sales; the 2018 event broke the previous year's record.
Carnival of Souls is a film in the vein of Night of the Hunter: artistically ambitious, from a first-time director, but largely overlooked in its initial release until its rediscovery years later. Granted, it’s not the masterpiece of Night of the Hunter, but it’s a chilling, effective, impressive tale of ghouls, guilt and restless spirits. The story follows a woman (Candace Hilligoss) on the run from her past who is haunted by visions of a pale-faced man, beautifully shot (and played) by director Herk Harvey. As she seemingly begins to fade in and out of existence, the nature of her reality itself is questioned. Carnival of Souls is vintage psychological horror on a miniscule budget, and has since been cited as an influence in the fever dream visions of directors such as David Lynch. To me, it’s always felt something like a movie-length episode of The Twilight Zone, and I mean that in the most complimentary way I can. Rod Serling would no doubt have been a fan. —Jim Vorel
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A.: Amazon Households allow two adults and up to four children to share digital Amazon content. Two adults in the same household can share a number of Amazon Prime benefits, including two-day shipping, streaming video and access to the Kindle Lending Library. To add yourself to — or remove yourself from — a household, follow the instructions on the Amazon website.
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Brian Sheehan, who teaches advertising at Syracuse University, said Amazon's tactics are "fair game," at least until the U.S. regulators determine otherwise. While it's common for big-box retailers to launch private-label brands based on what sells best in their stores, Amazon could be viewed differently because of its size and level of influence, he said.
Amazon FreeTime Unlimited offers unlimited access to 13,000 kids' books, movies, TV shows, educational apps, and games. For Prime members it's $2.99/month for a single child or $6.99 for a family of up to four children. Parents can set controls like time limits and content filters, and personalize the experiences of each child profile. It's available on Fire Tablets (books, videos, apps), Kindle eReaders (books), and Android phones and tablets (books, videos).
A meaningful 18.8% of Amazon apparel shoppers are interested in trying the retailer’s still-new private-label fashion ranges. Just 12% think that the website could be made easier to browse, indicating that the majority of the site’s apparel shoppers are satisified with the Amazon Fashion shopping experience. Younger consumers we surveyed registered higher-than-average responses to each of the statements below, reflecting a higher level of interest in trying new Amazon Fashion products and services.
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Yes. Amazon Prime can be added to multiple lines on your account. For every account that you add it to, you will be charged $12.99/month, excludes taxes and surcharges. You can also create an Amazon Household, which allows you to easily share Books, audiobooks, apps and games with your family using Family Library and manage profiles of children in the Household. Setting up a Household also allows Prime members to share select benefits of Prime with another adult. For more information, go to About Amazon Households.
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A.: Prime Now is an app for iOS and Android devices and a website that promises free delivery of select items within 2 hours. At the outset, the service is only available in select cities, including New York, Los Angeles, Seattle and Phoenix, but the program adds new cities on a regular basis. Just this month, Amazon expanded its Prime Now delivery to include Annapolis, Cleveland, Louisville, North/Central New Jersey, and Pittsburgh as well as additional locations in the San Francisco Bay Area.
In 2005, Amazon announced the creation of Amazon Prime, a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2017), and discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, in India in July 2016 and in Mexico in March 2017.
In December 2015, Amazon stated that "tens of millions" of people are Amazon Prime members. Amazon Prime added 3 million members during the third week of December 2015. It was also during December that Amazon announced the creation of the Streaming Partners Program, an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.