Portland filmmaker Matt McCormick begins his very personal documentary with an astounding shot of a nuclear mushroom cloud from high above the Earth, a droning ambient soundtrack roaring to a fever pitch as the explosion takes explicit shape. From there, McCormick narrates the story of his grandfather, one of the U.S.’s select B-52 bomber pilots burdened with flying world-clearing, 4-megaton nuclear weapons on marathon missions over North America, staying ever-ready to drop them on Russia should the Cold War come to a disastrous head. The film’s strength is its wordless, practically impressionistic sense of gravity when pouring over so much found footage and assorted documents from the time, detailing just how much of the world’s destiny was shaped by human beings as susceptible to error—to the failings of the human body—as any one of us. Scored by Portland ambient artist Eluvium (Matthew Cooper), Buzz One Four stays so compelling in its powerfully non-verbal wandering, one wishes McCormick got rid of narration altogether. —Dom Sinacola
Brian Sheehan, who teaches advertising at Syracuse University, said Amazon's tactics are "fair game," at least until the U.S. regulators determine otherwise. While it's common for big-box retailers to launch private-label brands based on what sells best in their stores, Amazon could be viewed differently because of its size and level of influence, he said.
Deborah Weinswig, CEO and Founder of Coresight Research, weighs in, noting, “Consumers with Prime memberships are meaningfully more likely to buy nontraditional categories on Amazon. Prime members are naturally a self-selecting group of Amazon shoppers, because only regular customers would opt for a membership. But we think that once consumers become members, they see the value of buying types of products on the site that they may not traditionally associate with Amazon, such as groceries and clothing. That’s why Prime memberships are so important.”
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.